Analyse a media campaign or media event that involves some kinds of influence such as agenda setting-recent. You may pick any public information media campaign.

1.AbstractThis case moot examines the effective use of persuasion techniques to ward off sense of familiar disease valet de chambre immunodeficiency virus/ upkeep in Singapore, and to get its target publics to stand up against this issue. It looks into its audiences? be attitudes towards sexual diseases, and the attitudinal and behavioural changes in the public it aims to achieve. The be give employs the use of repetition and two-sided messages as tools of persuasion in its attempt to tally out to its audience. Other factors that have contributed importantly to the success of this campaign include the use of media placements in both(prenominal) broadcast and impress media and source credibility. 2.IntroductionThe first case of human immunodeficiency virus infection in Singapore was reported in 1985. (World Health Organisation, statistic). According to the Ministry of Health, HIV Statistic has shown a rapid join on of Singaporeans contracting HIV/ back up in 1991 to 1998 before stabilizing in 1999. From 1999 to 2007, the number of muckle contracting the sexually transmitted disease had lowered socio-economic class by course of instruction and among those tested HIV positive, 94% were males. As for women, ?one in two women who came down with HIV delay year was patriarchal between 20 and 39, so fill for support believes this meeting of young women are most vulnerable.? (http://channelnewsasia.com/stories/singaporelocalnews/view220323/1/.html). Another valuate was also conducted by Action for AIDS in 2006.

They cogitate that Singaporeans have a high consciousness of HIV/AIDS and how it is transmitted. Therefore, indicating a s! light decrease of HIV positive on the yearly statistic report. The Action for AIDS awareness campaigns are launched by a voluntary club, a non-government organisation. The social occasion of this community is to educate the public with knowledge and information with regards to the diseases as swell as to encourage safe sex to preserve infection of HIV/AIDS to the vulnerable group. This case study pull up stakes examine... If you want to get a full essay, hallow it on our website: OrderCustomPaper.com

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