Swot Analysis of Apple Computer Inc.

SWOT ANALYSIS OF APPLE COMPUTER INC. Strengths Brand condense to: The apple commemorate is well regarded amongst most consumers. orchard apple tree similarly enjoys a high level of grime awareness and brand recognition for its productions throughout the markets in which it operates. planetary Presence: orchard apple tree has opened more than devil hundred retail repositions located worldwide. At the succession that apple has opened its first retail stores in 2001, analysts predicted that orchard apple tree would report huge losses and shut the store in spite of appearance two years. However, Apples retail stores contributed an estimated $200 million, 15 to 16 percent of its profits its during the past two years. Apple believes that the more people can touch an Apple product and see what it can do with their own eyes, the greater the likely market share. In addition, the stores provide free mathematical assemblage workshop, personal training, and personal assista nce for Apple guests. Focus on Innovation: Apple was named by Business Week as the most innovative company for the third years in a row. Apples focus on bottom has helped it maintain a competitive advantages and marketing prowess all over other industry players that have historically been much stronger than Apple.

proficient marketing strategies: In 2003, Apple was awarded Advertising Ages Marketer of the division for its upbeat, original, and, memorable advertisements for both its iPod and iTunes. Apple has been hailed as one of the goo marketers by many different sources and has had a reputation ever ywhere the years of being brand that can gai! n guest through its well-thought-out and care neary executed marketing strategies. Strategic brief card (Steve Jobs): Steve Jobs is considered to be the most important person in Apples history and the companys present. non simply has he founded Apple Computers, but he to a fault protected it from the brink of disaster when he returned as chief executive officer in 1997. Steve jobs is essential to the public relations and promotional construction of Apple, expecially with the iPod. He maintains relationship with the...If you want to get a full essay, come out it on our website: OrderCustomPaper.com

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