Case Analysis Report Study Example | Topics and Well Written Essays - 1000 words - 1

compendium Report - Case Study ExampleWith reference to the case, it is observed that GMCR has established a business affect with Starbucks for K-Cup portion package of their coffee for use in Keurig Single cup brewing technology. The notice players or officers as mentioned in the case study are Howards Schultz, the President, Chief Executive Officer (CEO) and prexy of Starbucks Corporation, Jeff Hansberry, President of Starbucks Global Consumer Products Group, the then CEO and President of GMCR Lawrence J. Blanford and Nigel Travis, the CEO of Dunkin Brands and President of Dunkin Donuts among others (Green Mountain Coffee Roasters, 2009). The on-going CEO and President of GMCR is Brian Kelly. The companys total sales for the year 2012 were USD 3,859,198 and the total profit was USD 1,269,399 (Yahoo Inc., 2013). virtuoso of the major events in the GMCRs history was in the year 2006 when GMCR made acquisition of Keurig, a ecclesiastic of single-cup brewing machines. Moreover, i n the year 2010, the companys stock rose to an all time highest figure, placing it in the number one position in the Best Corporate Citizen criteria. In 2011, GMCRs decision to place into a venture with Starbucks was another important phase of the company (Green Mountain Coffee Roasters, 2009). ... It has a wider tense to the customers created through joint venture with the top most coffee houses in the coffee industry. It is the simply manufacturing business of single brewer machine (Wile, 2013). Weaknesses The main factor which may be weakness for the company is its monetary performance is dependent primarily on the sales of K-Cups. Increased cost and decreased of raw materials may have keen impact on the future production of the company (Wile, 2013). Opportunities Owing to the reason that GMCR is the only manufacturer which provides single serve brewing machines and K-Cup, its brand name is getting promoted with joint ventures formed with well(p) known companies such as Sta rbucks and Dunkin Donuts resulting in attraction of more companies to form a venture with them (Wile, 2013). Threats With the bare-ass trend of globalization, the world has become a much smaller place and GMCR is facing significant rivalry from companies manufacturing similar products (Wile, 2013). SWOT Matrix Analysis Via Porters Five Forces Model Porters five force model is a business strategy tool used to analyze the measure out of an industrial structure, capturing the vital rudiments of competition. Threat of new entrants GMCR is the only company which provides a wide pickax of coffee products, the number of competitors competing for the same section of customers and resources is limited. Thus, threat of new entry can be deemed to be low as the company possesses exclusive offerings which can be rather hard for new competitors to sham (Vitalsource.com, 2013). Bargaining power of buyers GMCR, being the only manufacturer of K-Cup, has a large number of buyers resulting in qu ite limited bargaining influence by the customers having a positive impact on the company (Vitalsource.com, 2013).