International Marketing Essay Example | Topics and Well Written Essays - 3500 words - 1

International Marketing - Essay ExampleThere are varieties of options onwards a company when they decide to enter an overseas market. Three major issues require careful planning before venturing into another region, which include the right merchandising mix, sourcing or the product and investment decisions (Qdi). Marketing mix itself involves decisions on whether to sell in the other country directly or through intermediaries and which market division should be tapped first. Marketing mix for services is more difficult to ascertain than for products. Investment decisions and control are equally important - whether it should be a pronounce venture with a local partner, whether they should acquire an existing company in that country or have a global partner. Based on these factors, this explanation will discuss the marketing strategies of two different Companies in the service sector - DHLs entry in the China market and Vodafone of UKs entry in the US market.