Nike at a Glance :: Essays Papers

Nike at a GlanceSociety, as we know it today, would non be subject to continue without the everyday use of shoes and clothes. This fact alone puts companies such(prenominal) as Nike in a pretty powerful and much ask position. It is very unlikely to go anywhere without seeing the Nike Swoosh somewhere. However, Nike has non always had the reputation that they sire today. In fact before 1971, Nike was not even heard of. It was instead known as the Blue thread Shoe Company, which was founded by Bill Bowerman and Phil nickname. Bowerman was the crosscut coach at the University of Oregon, subsequent to be the birth place of Nike. He knew of sawhorse through rails and field, and they both had the idea of starting and developing a new acrobatic shoe. Phil Knight in a Stanford research paper said that low-priced, high-performance, well-merchandized exports from japan could replace Germanys domination of the United States athletic shoe industry. Knight did not know how rig ht he would later become.In 1962, Knight traveled to lacquer and talked to Onitsuka tiger Company and convinced them that their shoes would have great victor in the United States. He came up with a fake neckcloth, Blue Ribbon Shoes, which he claimed to own to assure Tiger shoes of his validity. Upon his return, Bill Bowerman and he opened Blue Ribbon Shoes, donating calciferol dollars each to the business. The first 200 shoes arrived in December of 1963, from Japan and were met with some resistance. Bowerman and Knight set out to various track meets interchange the shoes out of the back of their car. Even though some success came from this, they just could not do it on their own.In 1965 they had to hire Jeff Johnson as Blue Ribbons first full time employee. Johnson knew Knight through track and would prove to be a valu able-bodied member of the friendship. With his help, in 1966, they were able to open the first retail store in Santa Monica, California. The success of this store spawned the opening of another store in Eugene, Oregon in 1968. Bowerman knew however, that the company would have to come up with something new so they could move remote from their counterparts in Japan. He did this one day while experimenting with rubber and his married womans waffle iron.